The Governor of Puerto Rico, by means of the Executive Order No. 2022-040, created the Broadband Program in Puerto Rico (PRBP or the Program) under the PROMB and established the Executive Committee to supervise and administer disbursements of federal funds pursuant to Public Law 117-58, Infrastructure Investment and Jobs Act (IIJA), the Broadband Infrastructure Grant, the Capital Project Fund, and the Fiscal Plan, as certified by the Fiscal Oversight Management Board.

The Proposer will be directly responsible for ensuring the accuracy, timeliness, and completion of all tasks assigned under this contract. The scope of work presented is based upon circumstances existing at the time of solicitation. The PROMB reserves the right to modify or delete the tasks listed and, if appropriate, add additional tasks prior to and during the term of the contract.

If additional funds are allocated to the PROMB during the life of the contract, Proposer staff may be assigned to work on those future funds awarded and potentially expand those services to accommodate other similar programs yet to be defined. There is no guarantee of a minimum level of services which may be requested by the PROMB under a contract.

The role of the Media Monitoring, Press Management and Relations Services Firm plays a key role in the execution of the awarded, time-sensitive project.

The time period under which the services must be provided is from July 1, 2024, until June 30, 2025.

The entity that will offer services must have an active sam.gov account and an active RUP ASG registration at the time of submittal of the Proposal for Professional Services, which is July 1, 2025.  

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The organization that offers the services must meet the following requirements.

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• Deliver high quality services as outlined below with skill, integrity, confidentiality, accuracy, and expertise.
• Must have Press, Media, Crisis Management and Outreach experience gained within a B2C environment.
• Experience within Telecoms, Government, and/or Broadband would be an advantage.
• Excellent stakeholder, agency, and communication skills (English and Spanish).

• Proficient use of office and project managing tools and software.
• Available to start with little or no notice.
• Are knowledgeable concerning Information Technology (IT) and their administration, procedures, and policies, including in-depth knowledge of Broadband, technology, Communications functions, and best practices.
• Have an established reputation for superior consulting.
• Are experienced in conducting similar Press and Media Strategies.
• Possess a comprehensive understanding of how government organizations (preferably in the IT sector) are structured and function and Offer services on a competitive fee basis.
• Manage including monitoring the media relations and exposure of the PRBP to users, media, public and private partners.
• The development of a long-range strategic integrated press and unpaid media plan for the PRBP.
• Works with internal stakeholders and external partners to execute strategic marketing communications.
• By phone or teleconference capabilities, participate in monthly strategy discussions with the PRBP outreach team.
• Monitor local and national publications and online alerts for Puerto Rico Broadband Program.
• Develop and manage a 12-month calendar for the PRBP implementation plan.
• Provide management and direction in implementing and maintaining a strategic communication plan by managing media relations for the PRBP, keeping the public and the workforce informed, and engaging the public in each Broadband effort.
• Execute the coordination of assessment meetings for each municipality for the PRBP, if needed.
• Monitor and research current and relevant emerging research, industry, and policy developments. Monitor local and national publications and online alerts for stories about the PRBP.
• Support the PRBP with policymakers, industry players, academia, and key opinion formers in thoughtful dialogue, if needed.
• Provide crisis communication counsel, as necessary.
• Develop press releases, press conferences and media tours for media exposure.
• Provide strategic support for communication projects, initiatives, and campaigns designed to advance the vision, mission, image, and branding.
• Create messaging to drive interaction and share relevant content by providing opportunities to interact with the programs and services.

• Develop strategies to raise public and community awareness of the PRBP.
• Tracking and responding to stories, events, and crises, from communities and in the media that may benefit the program from a response on behalf of the Broadband program, upon direction and approval by the Program Director & Outreach Manager.
• Submit monthly reports to the PRBP by summarizing activities during the previous month before identified due date.
• Meet with the Community Outreach Manager and Coordinator to discuss reports and deliverables.
• Proposals submissions shall contain the following information. A general description of the Consultant firm’s approach to this project, including an explanation of the approach and methodology used.
• Arranging press conferences, including preparing press releases.
• Assist in press coordination for events, event coordination and setting, upon request.
• Photographers, ASL interpreters and videographers’ services, upon request.
• A “not-to-exceed cost” to perform the scope of services should be listed above and include, if applicable, hourly rates to perform work and a fee schedule for reimbursable expenses.

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